BIGresearch offers consumer insights in the following ways:

  • Syndicated Market Intelligence
  • Knowledge Mining
  • Tracking/Trending
  • Custom Solutions

Syndicated Market Intelligence
BIGresearch's syndicated Consumer Intentions and ActionsTM (CIA) survey monitors the pulse of over 8,000 consumers each month.  It delivers fresh, demand-based information on where the retail consumer is shopping and their changing behavior.  Unlike indicators based on past performance, this data brings intelligence on where the retail consumer is going, their intentions and actions.

We offer the opportunity to license full database access to each monthly study.  Each database includes a special Excel-based software that allows you to cross tab and create your own reports and graphics for proprietary uses such as:

·         Market Analysis

·         Customer Analysis

·         Cross-Shopping Options

·         Risk Mitigation

·         Cross-Promotion Options

·         Sales Presentations

·         90 Day Expenditure Forecasts

·         Category Management

·         Competitor Intelligence/Analysis

·         Marketing Strategy

·         Media Planning

The syndicated Simultaneous Media Usage Study (SIMMTM) provides a tool to understanding the inter-relationships of multiple media usage which impact marketing effectiveness and ROI of communications expenditures.  SIMM usage is available for specific retailers or targeted consumer groups: i.e. age, gender, income, lifestyle, geography, etc. More

The Retail Ratings Report (RRR) is a syndicated product that provides a monthly scorecard for the retail industry to determine who are the top performers from the consumer’s point of view.  Make year over year comparisons and analyze growth of consumer market share of retailers for key merchandise categories by gender, age, income and geography. It can be used as an “early warning system” to detect and monitor shifts in a retailer’s customer base. More

Knowledge Mining
BIGresearch gives you the opportunity to license access to our databases in order to discover relationships appropriate to your company and your competitors.  Our large sample sizes and proprietary software, which dynamically weights and balances 14 age/sex cells to their known relationship to the market, enables you to perform very granular analyses of consumer behavior.  Clients are using these insights as an overlay with existing internal data, appending it to other data sources, linking it with proprietary panel data or by itself to uncover unique consumer insights.

Tracking/Trending
BIGresearch continuously tracks the following variables:

·     Consumer Confidence

·     Financial Plans

·     Employment Environment

·     Shopping – 90 Forecast

·     Purchase Intentions

·     Stores Shopped More Often

·     Life Changes

 ·     Consumer Packaged Goods 

Custom Solutions
Many companies are being pressured to increase earnings and decrease costs, which may impact research budgets. We offer a powerful solution: more intelligence to increase earnings at a price that allows you to reduce overall costs.  It is that simple, with BIGresearch you get more for less.

BIGresearch creates Proprietary Online Panels for our clients that have an ongoing need to gather intelligence and consumer insights.  Our clients have sole and exclusive access to a panel that is developed and managed to meet their unique needs.  We offer a full range of custom research services and the unique value of delivering thousands of completed surveys within days at a price not seen elsewhere in the industry.

Our clients are significantly reducing the cost of gathering intelligence, doing more research for less $ and increasing the speed and turn around of market studies.


BIGresearch, LLC. a Prosper company
450 West Wilson Bridge, Suite 370, Worthington, Ohio 43085
614-846-0146 • FAX 614-846-0156 • BIGinfo@bigresearch.com